About

Dignified Assurance Planning

Like many of the families we serve, my favorite life moments include watching my four kids (two sets of twins) grow, becoming wonderful young men and women while  being in the outdoors with our travel trailer and boat. This is where I would rather spend my aging years instead of considering my funeral arrangements. However, after over 29 years in the funeral profession, it has been my experience that the traditional way of arranging funerals and cremations does not allow for living life free from concern. I set out to create a better way. A way that gives people “Peace of Mind”, a way that is affordable and, a way that allows people the ability to live their lives knowing their end of life plans will be carried out without any question or concern. 

The funeral profession is my home. I began my career in Wenatchee, WA at the age of 16 working for the local funeral home. Upon graduation from Mortuary College in 1997, I moved to the Spokane area to continue serving as a Funeral Director and Cemetery professional. I hold funeral and insurance licenses in both Washington State and the State of Idaho. I am the Past President of both the Inland Empire Funeral Directors Association (IEFDA) and the Washington State Funeral Directors Association (WSFDA). Also, I currently serve as the Executive Director of the WSFDA. It is through my experiences as a Licensed Funeral Director that the idea for

Dignified Assurance Planning was born.

After  receiving my license to assist people with Pre-Planning their funeral and cremation arrangements in 2009, my wife and I decided to start Dignified Assurance Planning, LLC with the primary goal of 

“assisting families with advanced funeral and affordable cremation planning”.

We look forward to assisting you in your journey and helping you to create an advanced funeral or cremation plan

so that you can get back to living your life to its fullest.

~ Rob Goff, CFSP

Dignified Assurance Planning, LLC.

2406 S Dishman Mica Rd #5, Spokane Valley, WA 99206

(509) 710-4517